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Carl’s Jr. Slips Padma the Beef

 

Is it hot in here? Maybe I should open a window…or have sex. I should probably do both just to cover my bases.

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March 27, 2009 - Posted by | Daily Whims | , ,

32 Comments »

  1. Gross – when she licked the ketchup out of the crevasse of the bun… too much. Licking anything out of any sort of crevasse makes me think they’re licking vag and woman on woman vag licking is not something I want to picture. Not that there’s anything wrong with that. To Me. In My Opinion. Am I gonna need my lawyer to cover all my bases here…?

    Comment by Chronically Constipated | March 27, 2009 | Reply

  2. Yeah, I’m disappointed to see Salman Rushdie’s ex-wife giving oral to a hamburger. Can’t ONE intelligent, beautiful woman make it through her career without having to sell sex?

    Comment by vodkafanta | March 27, 2009 | Reply

  3. I think Paris has managed to make it through her career thus far though, dontcha think. Dontcha?

    Comment by Chronically Constipated | March 27, 2009 | Reply

  4. #1) Ok, maybe I’m being an oversensitive liberal, but that “Boom chicka wow wow”-on-a-sitar sountrack was rather culturally insensitive.

    #2) WHO are they targeting with this ad? If it’s young men, then Padma was a weird choice. They could have gone w/another startlet tramp (like Paris) and not risked alienating women like me, who are disappointed that they objectified a gorgeous, talented, intelligent woman. If it’s women, well, see above.

    #3) If you’re going to hire a chef and “culinary expert”, why would you advertise that the only way to make your burger edible is to absolutely drown it in catsup??

    #4) I already get enough crap splotched on me by my 2 kids without having to worry about my fricking LUNCH spooging catsup on me! That just looked gross, not sexy or remotely appetizing!

    The end result of this marketing attempt was that I lost some respect for Padma and all of my appetite for lunch. Total fail.

    Comment by SeaKat | March 27, 2009 | Reply

  5. i just wish she’d stop talking. i’d rather her lick beef than utter the words “pack” or “knives” or “go”.

    Comment by lava | March 27, 2009 | Reply

  6. Sigh.

    I’m really tired of watching women in commercials get sexually aroused by inatimate things–dummies sprayed with axe, burgers, gecko lizards and aol icons, cars, cherry cokes…

    Pretty much anything. That’s women for you–well, especially the hot ones. All women every where will get sexually aroused by anything at any time.

    Excuse me, my Swingline Stapler is looking extra shiny today, and when it’s sharp stapler prongs pierce those papers, joining them together… *swoon*. I’m gonna need a moment with the office door closed.

    Comment by TheHobo | March 27, 2009 | Reply

  7. Excuse me, I believe you have my stapler.

    Comment by SeaKat | March 27, 2009 | Reply

  8. well i would say it worked because now i want a burger. although the proceeds will be going to philly gourmet instead of carl.

    Comment by lava | March 27, 2009 | Reply

  9. SeaKat 😀

    I could just burn the building down.

    And that would be totally hot.

    Comment by TheHobo | March 27, 2009 | Reply

  10. VF – they were married? Is this chick the biggest snob/gold digger on the planet??

    SeaKat – I definitely agree with your #1. Extra points for coining the new hit phrase “catsup spooge.”

    Isn’t the slogan “more than just a piece of meat” a little bit effed up anyway?? Isn’t the idea of that phrase that women are “NOT A PIECE OF MEAT AT ALL” ? And since clearly the slogan has a double meaning, maybe they could make it a situation where she wasn’t licking herself and tempting the viewer with upskirts?

    I agree with TheHobo as well… Axe commercials make me want to drown myself, true story. As much as people know these days about what ads really mean… it’s shocking that the same old stupid, stupid, stupid sex stereotypes are still all they can come up with.

    One more thing: I freaking love Carl’s Jr. (Hardee’s here). They shut ours down. I miss those chicken sandwiches. However, that being said, I don’t think “it reminds me of high school” is enough of a cover to keep her credibility in tact. She is advertising a mass-produced, pre-frozen cheap ass sandwich that she would never otherwise eat… and if she would, she’s a shitty food critic.

    There. I hope I haven’t said too much. 🙂

    Comment by baby fish mouth | March 27, 2009 | Reply

  11. I think the point we’re all missing here is that they had every opportunity to drip mayonnaise all over her uh…décolleté and didn’t. See, they DID take the high ground. 😉

    Seriously, though, I have to say that while I agree that women aren’t objects, she isn’t being objectified by Carl’s Jr. so much as she’s objectifying herself for her own benefit. I’m sure no one forced her to do this commercial, and I can’t imagine she was that short on cash, so I assume she’s whoring herself out in order to generate some publicity for herself. PR she gets paid for…

    As for cultural insensitivty, she’s a woman of Hindu descent dripping beef juice all over her body as she basically fellates and eats a giant cow burger. I think the sitar was just garnish, really.

    Comment by oneofthevoicesinmyhead | March 27, 2009 | Reply

  12. the catsup splooge, if you like…

    Comment by oneofthevoicesinmyhead | March 27, 2009 | Reply

  13. I totally agree that she is every bit the willing participant in whatever message this sends. I just tend to gravitate toward criticizing advertisers, because their lack of creativity is on my last nerve.

    Good point about the sitar. For some reason your reference to garnish made me think of Tom Hanks in You’ve Got Mail, eating all of the caviar from around the edges of a dish. And even more oddly, that thought is sexier to me than this commercial.

    Comment by baby fish mouth | March 27, 2009 | Reply

  14. bfm: I’m not sure it lacks imagination. I bet they imagined it lots of times before, during and after shooting. 😉 Using the word “shooting” in that sentence made me feel the need to shower.

    But yeah, the sex thing is unimaginative, but it’s effective and far be it from the American ad industry to put too much effort into their work, except for maybe once a year around Super Bowl time.

    Comment by oneofthevoicesinmyhead | March 27, 2009 | Reply

  15. It’s odd, this way it lacks imagination but if it were … say, Billy Mays, it’d be practically art.

    … or is that just me?

    Comment by rl | March 27, 2009 | Reply

  16. rl: Are you saying you’d like to see Billy Mays fellate a hamburger? Because that’s what it sounds like.

    Comment by oneofthevoicesinmyhead | March 27, 2009 | Reply

  17. Voices, re: “she’s a woman of Hindu descent dripping beef juice all over her body as she basically fellates and eats a giant cow burger. I think the sitar was just garnish, really.”

    AHHHHhahahhahahahahhahahahahahahahaaaaaaaaaaaaaaaaaaaaahahahahahahahahahhahhahahhahh (breathe) ahahahHAAAAAhahahahahahhahahahahahhahahahahhhahahhahahhahaha!!!

    I had. not. thought. of it that way!!! OMG.

    And, yes, agree that she’s obviously a willing participant in objectifying herself. I’m just looking at how effective it is as a marketing message.

    For that reason, I was mainly focusing on my reaction to Carl’s Jr…which was (In order)

    A) Wow, that’s a messy fucking burger
    B) Gross. That was like a catsup money-shot
    C) Are they punking me? Is this really a Stain Stick ad?
    D) Guess not. Note to self: never order this burger

    Carl’s JR: -100

    My reactions to Padma’s “brand” (such as it is), in order:

    A) Wow, she’s hot. Really, really hot.
    B) Close your legs.
    C) Was it necessary to unhinge your jaw to take a bite that big?
    D) Gaaaah! The catsup!!! Make it stop!
    E) I’m slightly queasy now.

    Padma: -10

    Comment by SeaKat | March 27, 2009 | Reply

  18. ootvimh: He wouldn’t just fellate it though, he’d fellate it while yelling about its features.

    HI BILLY MAYS HERE MMMPHMPPMPHURGLE «splat», «lick» IT’S GREASY, IT’S JUICY, AND I CAN TAKE IT ALL THE WAY TO THE BA.. GURGLEGURGLEGAGHAWK… CK.

    And if the whole point of advertising is to grab your attention and make you remember a brand, I can say with absolute truth that Billy Mays deep throating most of a pound of greasy cow and pseudo-cheese is something I could never forget, no matter how hard I tried. Even the mental image is going to be with me for a while, now.

    Comment by rl | March 27, 2009 | Reply

  19. Generally, with advertising, the goal is to leave a *positive* impression.

    Billy Mays throat-polishing a beef patty? Rule 34 suggests there would be a market who would consider this a positive impression. Might be a small demographic, though.

    Comment by SeaKat | March 27, 2009 | Reply

  20. Guys, let’s not overlook the real issue.

    Who among us has NOT fucked a hamburger?

    Comment by Masten | March 27, 2009 | Reply

  21. *whistles innocently, whilst looking around*

    Comment by Mae | March 27, 2009 | Reply

  22. Hey, I’m a patriot: It’s all about the hot dogs for me.

    Comment by SeaKat | March 27, 2009 | Reply

  23. Hey, I’m Indian and I’m a guy, so I’d my thoughts count for more than a bit here.

    Padma is super-hot. I liked the music and I want to find out what track it is. I don’t like Carl’s Jr in general, so the ad doesn’t really do much for my impression of them either way.

    Comment by WhoMee | March 27, 2009 | Reply

  24. WhoMee: Being Indian makes your opinion of the music count. Being a guy automatically disqualifies your opinion on the drippin’s, though. 😉

    Comment by oneofthevoicesinmyhead | March 27, 2009 | Reply

  25. I mean, if I were a guy I’d be heading out to Carl’s Jr. right now…well, at least in a few minutes, and after I washed my hands…

    Comment by oneofthevoicesinmyhead | March 27, 2009 | Reply

  26. SeaKat: Yeah, the impression it left with me was “OCD? Then Carl’s Jr. isn’t for you.”

    Comment by oneofthevoicesinmyhead | March 27, 2009 | Reply

  27. See, if I were a guy I’d say the hell w/Carls Jr, I need to make me a life-sized butter statue of Padma.

    Comment by SeaKat | March 27, 2009 | Reply

  28. Hahaha voices and seakat…very nice

    Comment by baby fish mouth | March 27, 2009 | Reply

  29. Masten, I did a guy that looked like Hamburglar, does that count?

    (I mean the 80’s Hamburglar with the big nose, not the latest anglofied upstart!)

    Comment by BunchOfFives | March 27, 2009 | Reply

  30. LOVE IT! Hahaha

    I know I can’t just make a comment every time I laugh but everybody is so damn funny.

    Comment by baby fish mouth | March 27, 2009 | Reply

  31. BunchofFives:

    No, but that’s nearly as revolting.

    Comment by Masten | March 27, 2009 | Reply

  32. Feminism: You’re doing it wrong. Grrr.

    Comment by Helen Skor | March 29, 2009 | Reply


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