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Meet the new Dora

She’s no ho

The new Dora wasn’t supposed to be unveiled until this fall but due to Mattel’s marketing departments gross mishandling of the new doll, they decided they need to do damage control before the new Dora failed before it hit the market.

“I think there was just a misconception in terms of where we were going with this,” Gina Sirard, vice president of marketing at Mattel, says. “Pretty much the moms who are petitioning aging Dora up certainly don’t understand. … I think they’re going to be pleasantly happy once this is available in October, and once they understand this certainly isn’t what they are conjuring up.”

Mattel’s new Dora isn’t as bad as the teaser silhouette lead people to believe. Gina Sirard can try and pass it off on the mothers of America overreacting but the truth is Mattel dropped the ball on this and now they are scrambling to save face. Let’s face it, that is the only reason they are showing the new Dora now instead of in October like they planned.

Mattel isn’t out of the woods just yet. It seems some of Dora’s beloved companions didn’t make the jump to Dora 2.0. Boots, the Map, and Swiper didn’t make the cut. Instead Dora will get a new group of girlfriends to go exploring with.

So what do you think of tweenage Dora? Yes, she is wearing leggings but thankful they aren’t LiLo’s kneepad ones just yet.


March 18, 2009 - Posted by | News You May or May Not Use | , ,


  1. Chubby Dora went on a proana diet, Anadora welcome to the club,

    Comment by chelsea | March 18, 2009 | Reply

  2. It’s not as bad as the silhouette made it appear, but she looks rather generic now, TMIMO.

    Before she was kind of ugly, which made her unique.

    Comment by SeaKat | March 18, 2009 | Reply

  3. Food is the Enemy! Kids, can YOU say? Food is the Enemy!

    Comment by baby fish mouth | March 18, 2009 | Reply

  4. I have several layers of “I don’t get it” going on here.

    1). Okay, I get that they want to market “up” to older girls, but why COMPLETELY change her friggin face??? She looks like a Bratz doll now.
    2). She’s supposed to look 10??? I’m sorry. No. She looks like she popped out of some kiddie porn anime comic.
    3). When I was a kid, it was okay to look fug and wear Garanimals. When/Why/How did this change????

    Comment by shu_shu | March 18, 2009 | Reply

  5. just a questions aimed at the marketing geniuses:

    rather than change a childrens character who is clearly popular in order to broaden her audience, why not just give her an older sister or cousin or something?

    Comment by karisitah | March 18, 2009 | Reply

  6. Ooh! Like Skipper and Barbie!

    Comment by baby fish mouth | March 18, 2009 | Reply

  7. karisitah: simple! because that wouldn’t do anything about Dora not being pretty. Now she looks like a Disney Princess and they can sell all KINDS of pretty Dora shit. How can anyone begrudge her being pretty now!? We all want to be pretty, don’t we? Don’t we…? 😉

    Comment by oneofthevoicesinmyhead | March 18, 2009 | Reply

  8. touché, ootvimh. that’s what i thought.

    cause you know, being smart is secondary to being shapely and trendy, which will give the little kids something to really look up to. the little girls, that is. the little boys can begin to objectify dora during pre-school, which is great practice for junior high. saves a lot of wasted time on the whole “awkward” phase.

    on a moderately related note: is anyone else out there terrified of the little kids in toddlers and tiaras?

    Comment by karisitah | March 18, 2009 | Reply

  9. diversity and acceptance of imperfection is highly overrated.

    Comment by karisitah | March 18, 2009 | Reply

  10. Don’t forget there is no backpack. Because wimminz need to be purdee not smart. Or adventurous.

    Comment by HolyChow | March 18, 2009 | Reply

  11. I was watching Diego with my son the other day – you know, Diego…the boy version of Dora that was created to reach the little boy demographic (sidenote question: will Diego start experiencing voice changes next?) – anyway, there is an older girl in that one, Alicia, and she’s cute but plain and she’s just as lovable. So, why couldn’t Dora grow up like Alicia?

    And do they plan on NOT marketing little Dora anymore? Because once Sexy Dora is out there, I don’t really see toddler girls choosing Chubby Dora over her…and frankly, I wouldn’t ever want to have to deal with that as a parent.

    Comment by AdmittedlyAddicted | March 18, 2009 | Reply

  12. karisitah I haven’t watched Toddlers and Tiaras, but i live in a neighborhood with kids that could be on that show (hence why I won’t watch it). They do pagents and get highlights (at ages 5 and 8), fake nails, wear makeup quite a bit, and get spray tanned weekly. Oh yeah, the 8 year old has to wear fake teeth, because she has lost some of her teeth and apparently looks funny (aka like a normal 8 year old). The parents take their girls out of school for important events like highlights, photo sessions, and dress fittings.

    PS – the mom is fat. And a bitch.

    Everytime my daughter is around them for any extended period of time I feel the need to remind my daughter how smart she is and how awesome it is that she is starting to read. The emphasis on beauty (or the attempts to make normal looking girls “pretty”)is so big in that house I have a feeling those girls will end up lacking in the smarts department.

    This is why I like Diego better. Boys are so less complicated.

    Comment by payter | March 18, 2009 | Reply

  13. karisitah – i’m only terrified of how AWESOME the toddlers are. why, that one girl Storey looks older than some grown women i know! and still, she manages to keep that youthful glow. how does she do it! :-p

    Comment by baby fish mouth | March 18, 2009 | Reply

  14. Payter, sadly those girls will probably end up seriously fucked up. That’s sad.

    You need to build self-worth from the inside-out, not the outside-in.

    Comment by SeaKat | March 18, 2009 | Reply

  15. Exactly SeaKat!

    Even more sad it that the mom and dad eat out almost every meal and the kids eat sooo shitty. I am talking Brownie and slushy for breakfast, candy bar and cookies for lunch, and a pretzel, 2 cokes and a slushy for dinner. (that by the way was the actual menu repeated to me by the 5 year old for one day last week). My kids don’t eat like champs all the time, but they do most of the time. I feel like the parents are setting them up for an eating disorder, because that kind of eating will catch up to them as they get a little older. Did I mention the mom is fat? Oh yeah, it will catch up to them.
    P.S – her menu is totally okay for adults. 🙂

    Comment by payter | March 18, 2009 | Reply

  16. To stay kinda on topic: I think I am only going to allow shows about non-humans for my kids.

    Kids it is 2 hours of Yo Gabba Gabba today!!

    Comment by payter | March 18, 2009 | Reply

  17. That’s my dream menu, payter!! 🙂

    I have totally given in to the Barbie/Disney Princess/etc. There was just no fighting it, once the other kids in her preschool were into all of that. But we also read “Captain Underpants” and Magic Treehouse books, Choose Your Own Adventures, etc. I figure as long as it’s all in moderation, she’ll turn out fine.

    Plus, I rarely wear makeup and live in jeans and fleece so… she’s welcome to dabble in the glam life a bit. 😉

    Comment by SeaKat | March 18, 2009 | Reply

  18. You can’t ignore reality both are important. A good appearance and intelligence work to your advantage,
    if you have both life is easier.

    Comment by chelsea | March 18, 2009 | Reply

  19. But I do like the old Dora better

    Comment by chelsea | March 18, 2009 | Reply

  20. Me too. She was the right size and shape to be a toddler. I hate how they make chins so short on animations, and the eyes so far apart and big. It IS an impossible standard, and it DOES encourage girls to compare their looks to the doll’s.

    Whoever noticed that the back pack was missing also makes a good point. Why did she stop wearing tennis shoes? She’s never gonna maintain that little figure without a little running around. What 10 year old wears ballet flats every day??

    And I was kidding about the pageant girls of course.

    Comment by baby fish mouth | March 18, 2009 | Reply

  21. Plus the lip gloss and eyeliner are out of place.

    And if I AM going to critique her as though she were as old as she looks – she has over accessorized.

    Comment by baby fish mouth | March 18, 2009 | Reply

  22. bfn, the over accessorizing is one thing carried over from her toddler years. She always wore that bracelet and necklace. She just dumped her animal friends.

    I was kidding about not letting my daughter watch anything with people in it. I even let her watch Hannah Montana! Plus I am usually sweaty and in sweats/workout gear, so my makeup is often used more by her than me. 🙂 I just try not to let her leave the house with it on. (I try to remember to take off the makeup she puts on ME, but I often forget, which leads to some interesting looks!! 🙂

    Comment by payter | March 18, 2009 | Reply

  23. Recent exchange between a friend of mine and her 5-year-old son:

    Son – “Mom, what does ‘hot’ mean?”

    Mom – “Um, it means not cold. Why do you ask?”

    Son – “The girls in my class ask me all the time, ‘Do I look hot?”

    Mom – “You just tell them not to ask you that.”


    5 years old….

    Comment by WhoMee | March 18, 2009 | Reply

  24. when i was a kid, my mom bought me crayons, paper, and a cardboard box. Cardboard Box was my best friend. i could play in it. draw on it. and best of all, it was brown!

    my mom never bought me barbies or cabbage patch kids or monchichis or whatnot b/c they were all little white dolls and i was little brown child. my mom made for me with her little white hands, dolls that were brown that had black yarn for hair. i remember. i think my mom is blacker than me and she’s a jew.

    my mom rules.

    my (future) kids are going to hate me. they will not be eating at macdonald’s (except for when i want to b/c i have the munchies) and they will not get barbies, or bratz, or drug addictz, or whatever nonsense the marketers come up with.

    sorry kids. your mom is going to be a bitch about everything.

    but when you’re 15, she will probably smoke a joint with you just so you can know what all the fuss is about and that way you won’t go off and smoke with the older kids and end up with a needle in your arm crying “mommy, if you’d only bought
    me a drug addictz doll, we could have avoided this whole LMN moment.”

    also, i will teach my daughter how to punch the hannah montanas of the world directly in their own faces.

    child abuse? maybe. satisfying? absolutely.

    Comment by DonnaMartin | March 18, 2009 | Reply

  25. 1. drug addictz is a great idea, you know, for an artful commentary. somebody needs to make that.

    2. my parents also never even mentioned outer beauty to me. maybe it was because of my wonky eye, i don’t know. but it’s almost psychotic how little it was mentioned. i wasn’t told i looked pretty, or my outfit was cute. i was told when i was being a good person. i knew girls in 7th grade who got up early to curl their hair and put on makeup. they were dieting and tanning. i can’t imagine how hard my parents worked to shelter me from that but the pressure to be pretty did not catch up with me until AFTER COLLEGE. i will always be grateful for that and try to emulate it if i have a daughter.

    3. i think DM turned out great and i think I turned out all right too… so if you want your daughter to be Squee! you can take a tip from our childhood, TMIMO!

    Comment by baby fish mouth | March 18, 2009 | Reply

  26. Donna martin, will you be my mommy?

    Comment by cooter jean | March 18, 2009 | Reply

  27. Bfm, I was just about to post something along those lines. I wonder how many Hags/Squee-ers were raised by parent(s) that emphasized intelligence/abilities over beauty as a marker of personal worth? I’m willing to bet our numbers skew towards the former.

    Comment by shu_shu | March 18, 2009 | Reply

  28. my parents clothed me in all thrift store clothes until i was old enough to shoplift.

    ha, kidding!

    if i wanted to shop at the gap, or benetton, or buy new tretorns or whatever, i had to save and pay for them myself.

    i remember in high school, i saved up 150 to buy myself oxblood doc martens. they were my favorite fucking shoes ever.

    my friends would get the family credit card and go to the mall and shop to their hearts content. i learned how to find cute shit at salvation army and good will.

    we were by no means poor.. my dad was a prof at upenn and my mom was a copy editor for harcourt brace. it’s just they chose to spend their money on antique furniture, and art, and little knick knacks from their world travels. we had no cable and no microwave.

    i was made fun of CONSTANTLY when i was kid. i didn’t have designer clothes. i had a big ass forehead. and i was a nerd who liked to diagram sentences.

    when i got straight As, my parents would take me to pizza hut. that was exciting for me as a little kid! when i got older (like 12) and discovered ethiopian food, my parents would take me to this restaurant in adams morgan in DC called “the red sea” for ethiopian food.

    they never focused on my looks. only focused on my brain power and talent. when i’d come home crying about being called FO’HEAD, my dad would say “your forehead is bigger because it houses your huge brain.”

    i was allowed to watch like two hours of tv a week. i read everything i could get my hands on.

    my parents done raised me right.

    it was harrowing for a while in high school because i acted like an asshole, pissed off that i was never allowed to buy clothes at the mall, so i acted out by drinking 40s on the railroad tracks in philly (all the while getting straight As in school), but all in all, i turned out pretty well.

    thanks mom and dad!

    Comment by DonnaMartin | March 18, 2009 | Reply

  29. I think the moral to Toddlers in Tiaras is that it’s important for your child to look sexy the moment it’s out of diapers. Think of it as pedo protection. If pedophiles like pre-pubescent children, surely making your pre-pubescent children look like adults would quell the flames of all pervy desires toward them. In fact, I think I’m gonna start advocating breast implants to keep our children safe!

    Comment by oneofthevoicesinmyhead | March 18, 2009 | Reply

  30. Voices, you are truly a hero.

    Comment by baby fish mouth | March 18, 2009 | Reply

  31. LOL, voices.

    ::History Channel Voice Over Voice::

    …and thus, the Boobs for Babies movement was launched…

    Comment by SeaKat | March 18, 2009 | Reply

  32. Why did New-Dora get shampoo commercial hair?

    She makes me sad. She’s never going to play in the dirt or chase bugs, or…


    Comment by TheHobo | March 18, 2009 | Reply

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